Day by day the world & surrounding around us is in changing form. To continue to thrive as a business in the coming decade and beyond, we must look ahead, understand & then plan the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come.
We must get ready for tomorrow today. That’s what our 2022 Vision is all about. It creates a long-term goal for our business and provides us with a “Roadmap” for winning together with our partners worldwide.
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
- To refresh the world.
- To inspire moments of optimism and happiness…
- To create value and make a difference.
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
- People: Be a great place to work where people are inspired to be the best they can be.
- Portfolio: Bring to the world a portfolio of quality / branded brands that anticipate and satisfy people’s desires and needs.
- Partners: Nurture a winning network of customers and partners, together we create mutual, enduring value.
- Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
- Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.
- Productivity: Be a highly effective, lean and fast-moving organization.